Identity Furniture is a third-generation family owned business with a long-established culture of excellence in customer service and commercial furniture manufacturing.

We make furniture for hospitality venues in collaboration with architects and designers who need to achieve unique specifications. Regularly working with Australia’s best designers and architecture firms, we have helped to create flagship venues like The Marsden, Star Casino, and Wrestpoint Casino.

Please Note:
Identity Furniture strictly does not enter into commission arrangements with specifiers unless by agreement with the end user. We do not have tiered pricing arrangements as we are committed to providing the most cost effective contract pricing solutions for architects, designers and end users alike.



We work with initial sketches, render into 3D models, and materialize into a stunning result. A respected designer once said we ‘liberate their creativity’.

▷ View Capabilities


Identity Furniture has worked in collaboration with Australia’s best interior and architecture firms to create projects recognisable on the world stage. We want to work on projects that push the boundaries and make the impossible into flagship venues.

▷ View Projects


The Pub Test™ is our custom-designed, built, and patented chair testing machine. A 6-year structural guarantee is placed on all chairs that can withstand the full testing cycles of The Pub Test™.

▷ Learn More