Identity Furniture is a third-generation family-owned furniture manufacturer based in Melbourne.

We have a long-established culture of excellence in customer service, collaborating with designers and architects who need to achieve specifications that are unique. 

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AUSTRALIAN MADE
& BUILT TO LAST

THE IDENTITY PROCESS

DISCOVERY

We gain understanding of your vision, design intent, and challenges. We love empowering creativity through collaboration. We are agile, flexible, and continually inspired by new possibilities. We are upfront and honest about cost from the start.

INNOVATION

Our team is uniquely creative, and we have almost unlimited options for customisation and new product design. We have the experience to know what can be done and we love to take on new challenges. We tailor our proposals to your needs.

PRODUCTION

With our own in-house manufacturing facility and 3 generations of design expertise we have the confidence and the production ability to produce at scale and on time for project deadlines.

CARE

We are passionate about building trust and long-term relationships through excellence in customer service and quality. We do not let our customers down with delivery deadlines and we will always stand by our product.